DOPATOX
scope
- Project Concept
- Branding
- Illustration
- Brochure
- Posters
- Product Design
project
To make up a pharmaceutical drug relevant to the 21st century and communicate its function through graphic design.
concept
The irony of pleasure, is that too much of it will make a brain feel pain. Inspired by dopamine detoxing, the "Dopatox" project was born. This over-the-counter drug inflicts temporary pain with the promise of longer lasting pleasure on the other side. Inspired heavily by 20th century Americana style advertising, my intent was to create a drug that used fun colourful branding.
Concept for collectible pill bottles, featuring variations of Pillbert, the Dopatox mascot.
A brochure, to explain what dopamine detoxing is, and how Dopatox will do all the hard work.
